1. Who We Are
dentist-london.com is operated by Will Howard, a sole trader based in the United Kingdom (“we”, “us”, “our”). We run a dental practice directory that helps people in London find and compare NHS and private dentist practices.
If you have any questions about this policy or how we handle your personal data, please contact us at: [email protected]
2. What Data We Collect and Why
Contact form
When you submit our contact form, we collect your name, email address, and the content of your message. We use this data to respond to your enquiry. The legal basis for this processing is our legitimate interest in responding to communications directed to us.
Listing claim requests
If you submit a request to claim or update a practice listing, we collect your name, email address, and information about the practice. We use this data to verify and process your claim. The legal basis is the steps taken at your request prior to entering into a contract.
Social login
If you choose to sign in using Google or another social login provider, we receive your name and email address from that provider. We use this data to create and manage your account. The legal basis is your consent, given when you authorise the social login.
Analytics
We use Google Analytics 4 to understand how visitors use our website. This collects anonymised data about pages visited, time spent on site, approximate location (country/city level), and device type. No personally identifiable information is collected by our analytics. The legal basis is your consent, obtained via our cookie consent notice.
Technical cookies
Our website sets certain functional cookies that are strictly necessary for the site to operate — for example, to maintain your session and remember your display preferences. These do not require consent under UK law. For full details, see our Cookie Policy.
3. Who We Share Your Data With
We share data with the following third parties only where necessary:
- Google LLC — for Google Analytics. Google may process data on servers outside the UK. Google’s privacy policy is available at https://policies.google.com/privacy
- Hostinger International Ltd — our web hosting provider. Your data is stored on servers operated by Hostinger.
- Contact form plugins — form data is processed on our server and not shared with third-party developers.
We do not sell your personal data to any third party, and we do not use it for advertising purposes.
4. How Long We Keep Your Data
- Contact form submissions: retained for up to 12 months, then deleted.
- Listing claim data: retained for as long as the listing is active, then deleted within 6 months of removal.
- Analytics data: Google Analytics retains data for 14 months by default.
- Functional cookies: session cookies expire when you close your browser; preference cookies expire after 12 months.
5. Your Rights Under UK GDPR
You have the following rights regarding your personal data:
- Right of access — you can request a copy of the personal data we hold about you.
- Right to rectification — you can ask us to correct inaccurate data.
- Right to erasure — you can ask us to delete your data in certain circumstances.
- Right to restriction — you can ask us to limit how we use your data.
- Right to object — you can object to processing based on legitimate interests.
- Right to data portability — you can request your data in a machine-readable format.
To exercise any of these rights, please contact us at [email protected]. We will respond within 30 days.
If you are not satisfied with how we handle your data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at https://ico.org.uk/make-a-complaint/ or by calling 0303 123 1113.
6. Accuracy of Listing Data
dentist-london.com lists dental practices across London. Listing data has been compiled from publicly available sources and practice submissions. We are not responsible for the accuracy, completeness, or currency of individual practice listings. If you are a practice owner and wish to update or remove your listing, please use the claim process or contact us directly.
7. Children
Our website is not directed at children under the age of 13, and we do not knowingly collect personal data from children.
8. Changes to This Policy
We may update this Privacy Policy from time to time. The date at the top of this page reflects when it was last updated. We encourage you to review this page periodically.