Cookie policy
Last reviewed 11 July 2026
1. What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They help websites work properly, remember your preferences, and - where you have consented - provide information about how the site is used.
2. How We Use Cookies
We use two categories of cookies on dentist-london.com:
Strictly necessary cookies
These are required for the website to function. They do not collect personal information and cannot be switched off. They are set on the basis of our legitimate interest in operating a functional website and do not require your consent.
| Cookie name | Purpose | Duration |
|---|---|---|
| wordpress_* / wp-settings-* | Maintains session state and remembers display preferences for logged-in users | Session / 1 year |
| litespeed_browser_cache | Set by our caching system to optimise page delivery | Session |
| lp_* | Set by our directory plugin to remember your view preferences (e.g. grid vs list view) | Session |
Analytics cookies
With your consent, we use Google Analytics 4 and Microsoft Clarity to collect information about how visitors use our site - such as which pages are visited most, how long people stay, what devices they use, and how people move around a page. This helps us improve the site. We only load these cookies after you give your consent.
| Cookie name | Purpose | Duration |
|---|---|---|
| _ga | Distinguishes unique users (anonymised identifier) | 2 years |
| _gid | Distinguishes users across a session | 24 hours |
| _ga_XXXXXXXX | Stores session state for Google Analytics 4 | 2 years |
| _clck | Stores a Microsoft Clarity user identifier for this site | 1 year |
| _clsk | Links page views within a single Microsoft Clarity session | 1 day |
Google Analytics data is processed by Google LLC. You can learn more about how Google uses this data at https://policies.google.com/technologies/partner-sites.
Microsoft Clarity data is processed by Microsoft Corporation. Clarity records how a page is used (clicks, scrolling and mouse movement) so we can see which parts of a page work and which don't. You can learn more at https://privacy.microsoft.com/en-gb/privacystatement.
We do not use advertising cookies, social media tracking cookies, or any other third-party marketing cookies.
3. Managing Your Preferences
When you first visit dentist-london.com, you will be shown a cookie notice asking for your consent to analytics cookies. You can accept or decline at that point. If you wish to change your preferences later, you can do so by clicking "Cookie Settings" at the bottom of any page.
You can also manage or delete cookies directly through your browser settings. Note that disabling strictly necessary cookies may affect how the site functions.
4. Contact
If you have questions about our use of cookies, please contact us at [email protected].
For more information about how we process your personal data, please see our Privacy Policy.