Editorial policy

Who publishes this site

Dentist-London.com is an independent directory of CQC-registered dental practices in Greater London. We are not a dental practice and we do not provide clinical or medical services. Guides and data pages are researched, written and reviewed by the Dentist-London.com editorial team rather than credited to an individual, because the work is a method applied consistently rather than one person's opinion. Where a page states a fact, it names where the fact came from.

Nothing on this site is medical advice. For treatment decisions, see a GDC-registered dentist. In a dental emergency, call NHS 111.

Where the information comes from

• Which practices exist. The Care Quality Commission register. Every one of the 2,128 practices we list is CQC-registered. The CQC checks that dental practices meet the regulations. It does not give ratings to dental practices, so we never publish one.
• Treatments and prices. Each practice's own website, read by our crawler. A treatment is only listed for a practice when that practice's own site names it, so nothing is guessed from a directory category.
• NHS availability. Each NHS practice's own page on the NHS website (nhs.uk), which says whether it is taking new NHS patients. Practices update this themselves. We read it every week and show the month the practice last confirmed it, because it is not live and can change at any time.
• Ratings and reviews. Google, labelled as Google's, and never rewritten.
• NHS charges and entitlements. The NHS and the NHS Business Services Authority. We do not restate these from memory or from other directories.

More detail on collection and checking is on about our data.

How we work out prices

Prices are published "from" prices taken from practices' own websites, never estimates. For any treatment we take each practice's lowest published price, then the median (middle value) across practices. This means one very expensive clinic does not change the figure much. Single-implant figures leave out full-arch implant work, which often costs £10,000 or more.

The price list, the treatment pages and the London Dental Cost Index all use this method. The Cost Index uses some stricter filters to rank boroughs, so its practice counts can differ slightly. A borough is only priced where at least 5 practices publish a figure, and the practice count is shown so you can see how many prices each figure is based on.

These are advertised starting prices, not quotes. What you pay depends on the work you need.

How often we check

NHS availability is updated every week. Google ratings were last updated in June 2026, and treatments and prices were last read from practice websites in July 2026. Each practice page shows when its details were last updated. Guides carry the date they were first published and the date they were last reviewed, both at the foot of the page. Where a guide quotes a figure that changes on a fixed date, such as NHS band charges each April, it is reviewed when the figure changes.

How we make money, and what it does not buy

Being straight about this matters more than claiming to be neutral. We sell paid placement, and here is exactly what it changes.

• Every practice is listed, free, whether it pays or not. All 2,128 practices we list are here without paying. Nobody buys their way in, and nobody can pay to have a competitor removed or hidden.
• Claiming a listing is free and always will be. A practice can correct its details, add treatments and photos and get a verified badge without paying anything.
• Featured placement is paid, and always labelled. A Featured practice appears at the top of its borough page and higher in treatment and "near me" results, and carries a "Featured" label wherever it does. If it is not labelled, it is not paid.

What paying never changes is the facts. A practice's published prices, its CQC registration, its Google rating and its NHS status are exactly the same whether it pays us or not. We do not hide a price because a practice would rather we did, we do not remove a rating anyone dislikes, and paying does not alter one word of another practice's entry. Position can be bought here. Information cannot.

What we will not do

• No invented data. If we do not hold a price, a rating or an NHS status, we leave it out or say so. We never fill the gap with a guess.
• No unlabelled advertising. Paid placement is marked as such, every time.
• No rewritten reviews, and no ratings of our own.
• No selling your data, and no tracking you across other sites.
• No CQC ratings. The CQC does not rate dental practices, so any site showing you one is inventing it.

Corrections

If something here is wrong, tell us and we will fix it. That applies to practice details, a price, an NHS status, or anything in a guide.

Use the contact page, and say which page the problem is on. We check the claim against the original source rather than simply accepting an edit, because the whole point of the directory is that entries are verifiable. Corrections to practice details are usually applied within a few working days.

If you run a practice and the entry is wrong, the fastest route is the claim your listing page.

Complaints

If you are unhappy with something we have published and a correction has not resolved it, the complaints page sets out what to do. Complaints about the care you received belong with the practice or with the CQC rather than with us, and the complaints page explains that route too.